The 4 Best Toy Stores Around Truckee/North Lake Tahoe Region

Kids aren’t the only ones who light up at the sight of a great toy store. In an era where screens dominate and attention spans are in a tug-of-war, locally owned toy shops bring back the magic of playtime in its purest form. These small businesses go beyond mass-produced plastic to offer curated experiences — from brain-teasing puzzles and classic board games to imaginative crafts and STEM kits. Highlighted in the Best of North Lake Tahoe and Truckee, the retailers create hands-on joy for all ages and spark curiosity that lasts long after the batteries run out.

Truckee Variety Co.

Truckee Variety Co. offers more than just toys — it offers a sense of childhood wonder wrapped in hometown nostalgia. Operating since 2008 under local ownership, this store sits right in the heart of downtown Truckee and reflects the eclectic spirit of the community. Their toy selection runs the gamut: wooden puzzles, educational kits, outdoor play gear, books and plush companions all make the shelves an adventure of their own. But what truly sets it apart is the scope — it's not just a toy store but also a five-and-dime-style general store, with everything from art supplies to kitchen gadgets. Walking into Truckee Variety Co. feels a bit like stepping back in time, except the stock is anything but dated.

Geared For Games

Geared For Games has been turning screen-free fun into a mission for decades. Located in Tahoe City’s Cobblestone Center, this shop is devoted to brainy play. Board games, strategy games, puzzles and brainteasers dominate the shelves, each carefully chosen for quality, educational value and pure entertainment. Their inventory is highly curated, and it shows—they’re not interested in carrying what’s trendy for the moment. Instead, they focus on games that challenge the mind and bring people together, whether that’s a competitive card battle between siblings or a quiet moment assembling a thousand-piece mountain landscape. And the staff is deeply knowledgeable and genuinely enthusiastic about play.

Village Toys

Village Toys in Incline Village offers a local counterpoint to the endless scroll of online shopping. Established in 2005, this family-run store prides itself on having something for everyone — from toddlers to adults who still can’t resist a model train set. Their floor is filled with color and movement, stocked with a mix of high-quality toys, quirky gifts and plenty of crowd-pleasing brands like LEGO and Playmobil. Beyond the classics, Village Toys also carries a smart selection of science kits, craft projects and fidget toys that keep hands (and minds) busy. It’s the kind of place where kids can test out their next favorite toy while parents rediscover a few of their own childhood favorites.

Thanks, ChatGPT.